Frenemies: The Epic Disruption of the Ad Business PDF

Frenemies: The Epic Disruption of the Ad Business (and Everything Else) A brightly readable, cinematic tour through the seismic changes currently altering the face and the very nature of the marketing and advertising professions the most vivid account to date of what may be the most crucial moment in advertising history the moment when data went from servant to master Christian Science Monitor A timely dive into an industry in tumult Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals Financial TimesAuletta masterfully maps the rapidly evolving topography of the advertising industry Perhaps most prescient is Aulettas spot on analysis of the interplay between traditional and social media Other fascinating topics include how efforts such as Citibanks Citi Bike bike sharing program in New York City and YouTube Red represent new forms of advertising how Facebook fell prey to Russian attempts to influence theUS presidential election and how smartphones have revolutionized advertising Intelligent and well researched, Aulettas lively survey serves as an excellent primer to a brave new world Publishers Weekly Auletta delves into how disruptions are impacting the most powerful agencies and personalities in the business and changing the way advertising is bought, sold, and created With journalistic precision, the author profiles the executives and companies that have dominated the advertising, marketing, and media industries over the past decade before pivoting to describe how relatively new influencers such as Facebook and Google have overturned conventional thinking Library Journal However distant, even repugnant, the advertising and marketing business might seem to the average consumer, it is the fuel that drives a First World economy, Auletta argues Astute, colorful, fully informed an important if utterly disquieting book Booklist, starred reviewIn this well researched, personality packed account, Ken Auletta examines the baffling choices facing advertisers hundreds of media channels, billions of smartphones, etc and the technological threats to agencies, from ad blockers to targeted, computerized ad buying A lively narrative, which delves into the major agencies and most corners of the business A bright, informative take on an industry in turmoil Kirkus, starred reviewNowthan ever, advertising is the lifeblood that sustains most journalism, television, and entertainment But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted Ken Auletta brilliantly chronicles this drama with his usual combination of behind the scenes reporting filled with colorful characters, surprising revelations, and judicious insights This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever changing worlds of communications and media Walter Isaacson Ken Auletta is a wizard at deconstructing the advertising business of yesterday today and tomorrow If youre in or interested in media, toss this book at your peril Barry DillerFrenemies really goes deep in examining the complexities of our industry from multiple points of view You feel like you have a ringside seat in an industry that is going through enormous disruption Well done Bill Koenigsberg, chairman of the American Association of Advertising Agencies For any Madmen fan who wants to know what happened next, Ken Auletta s book is an entertaining, insightful and occasionally terrifying dive into the heart of st century advertising Auletta is the Bob Woodward of the media industries his access to the inside story is unparalleled, and his story telling is a treat Tim Wu


About the Author: Ken Auletta

En tant qu’auteur connu, certains de ses livres fascinent les lecteurs, comme dans le livre Frenemies: The Epic Disruption of the Ad Business (and Everything Else) , qui est l’un des lecteurs les plus recherchés Ken Auletta auteurs dans le monde.


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