Eat Mor Chikin: Inspire More People: Doing Business the

Eat Mor Chikin: Inspire More People: Doing Business the Chick-fil-A Way Truett Cathy is a real life Horatio Alger story He grew up in a boarding house his mother operated, where he learned the principles of hard work, fairness, honesty, loyalty, and respect When he opened a small restaurant inwith his brother Ben, he put those principles to work and immediately began to experience their rewardsTwenty one years later Truett Cathy opened the first Chick fil A restaurant, which was unique in America in two ways it served the first boneless breast chicken sandwich, and it was the first fast food restaurant to operate in a shopping mall Today there are than , Chick fil A restaurants with thanbillion in sales annuallyTruett Cathy has achieved his success while living the life of a servant leader From the age of eight, when he iced down the Cokes he was selling at his front yard drink stand and saw the resulting growth in sales, he has sought ways to please customers That attitude is evident today at each Chick fil A restaurant, where Operators and team members have been inspired by the founder s commitment to othersTruett Cathy s commitment reaches far beyond the people who work and eat in his restaurants Through the WinShape Centre Foundation, funded by Chick fil A, he operates foster homes for thanchildren, sponsors a summer camp for than , children, and has provided college scholarships for than , studentsIn Eat Mor Chikin Inspire More People, Truett Cathy challenges readers to focus on people and principles Then good success will surely follow Someone loaned this book to me over a year ago has sat on my shelf I finished it tonight after reading some each evening the past week I ve given the book 5 stars not because it is a literary masterpiece But because it has some wonderful life lessons in it Hard work, loyalty to people, the ability to respond to opportunities, a devotion God all add up to success for for Truett Cathy He was named for a famous evangelist he is an evangelist in his own right A preacher that trumpets doing Someone loaned this book to me over a year ago has sat on my shelf I finished it tonight after reading some each evening the past week I ve given the book 5 stars not because it is a literary masterpiece But because it has some wonderful life lessons in it Hard work, loyalty to people, the ability to respond to opportunities, a devotion God all add up to success for for Truett Cathy He was named for a famous evangelist he is an evangelist in his own right A preacher that trumpets doing things the right way, responsibility, the value of your name I thought I was going to get the standard business plan with lots of numbers projections for future growth What I got was a moving powerful philosophy of one man s life In spite of countless hours building a business Mr Cathy also built a home From hard beginnings, he has created a food empire still manages to please his God One of the best chapters for me was the introduction of Winshape Kids the relationship of the Cathy family Berry College Some people talk about thing, while others get things done Hundreds of students children helped after a commitment to help It was inspiring Without bragging, Mr Cathy, details how he has helped or tried to help countless young people I would recommend this easy read Even though I worked for CFA, there was much here that I didn t know I thoroughly enjoyed Mr Cathy s book Part autobiography and part business mantra, the book is filled with experiences and philosophies that drive the Cathy family and their endeavors The book was quick moving, never too dull or slow As a long time admirer of Chick fil A and Truett Cathy, this is a book I would easily recommend to others. I added this to my reading list long before the Chick fil A gay marriage brouhaha, simply because the advertising geek in me has long been interested in the company s marketing genius Those crazy cows You have to give them that I also deeply respect their commitment to remaining closed on Sundays, providing scholarships and other opportunities for young people, and providing good food in a clean and pleasant environment Fast food restaurants everywhere have a LOT to learn from Chick fil A I added this to my reading list long before the Chick fil A gay marriage brouhaha, simply because the advertising geek in me has long been interested in the company s marketing genius Those crazy cows You have to give them that I also deeply respect their commitment to remaining closed on Sundays, providing scholarships and other opportunities for young people, and providing good food in a clean and pleasant environment Fast food restaurants everywhere have a LOT to learn from Chick fil A It was interesting to readabout how the company got started and what has helped it stay successful.All of that being said, I thought this book was poorly written and if the number of typos I found is any indication apparently edited by a 4th grader I can t judge Truett Cathy for trying to do what he thinks is best But he kind of goes on and on about it I m a Christian, too but those last 50 pages or so were a struggle because it started to feel like the longest sermon ever So I don t know if I d go as far as calling this book inspirational, but it gave me some food for thought There is probably no organization I respectthan Chick fil A Truett Cathy, the founder of Chick fil A, who died in 2014, writes that the lesson of his life is to take advantage of unexpected opportunities and that the history of Chick fil A is a series of unexpected opportunities When they responded to them, they often found themselves richly blessed To take advantage of unexpected opportunities, you must leave yourself available These opportunities almost always carry with them the cha There is probably no organization I respectthan Chick fil A Truett Cathy, the founder of Chick fil A, who died in 2014, writes that the lesson of his life is to take advantage of unexpected opportunities and that the history of Chick fil A is a series of unexpected opportunities When they responded to them, they often found themselves richly blessed To take advantage of unexpected opportunities, you must leave yourself available These opportunities almost always carry with them the chance to be a faithful steward and to influence others positively He tells his life story beginning with being born in Eatonton, Georgia in 1921 His nearly destitute parents left the rural life for better opportunities in Atlanta when Truett was three His father sold insurance policies and collected premiums, but never made enough from that work to support his family The Depression and his inability to support his family financially would affect him deeply He was very hard on his family and seemed to take joy in lashing out at his wife with his tongue Truett did not have a good relationship with his father, with neither of them ever telling the other that they loved them As a result, his mother, a hard worker, took in boarders Years later, Truett would use her concepts of marinating and cooking chicken when he developed the Chick fil A chicken sandwich Truett began selling Coca Colas door to door when he was eight years old He would later have a paper route, which he maintained until he went into the Army It was with his paper route that he first realized the importance of taking care of the customer, something that helped him when he got into the restaurant business After World War II, Truett and his brother Ben opened a restaurant called the Dwarf Grill later renamed the Dwarf House in 1946 From the beginning, the brothers chose to close on Sundays so that they could attend church, where Truett would also teach thirteen year old boys in Sunday School, something he would do for many years He writes that the key to their success was their commitment, indicating that when we re fully committed strange and unusual things happen Sadly, Ben and his other brother Horace, would die in a plane crash in 1949 Truett would marry Jeannette, who had a positive impact on his and their three children s spiritual lives A second Dwarf House would burn down After that, Truett would come up with a secret recipe for his famous chicken sandwich, which was initially sold through other restaurants Later, concerned about the consistent quality of the sandwiches, Truett would open his first Chick fil A restaurant, in a shopping mall in 1967 Their first standalone restaurant opened in 1986 and opened licensed restaurants on college campuses, business, hospitals, etc in 1992 Chick fil A is now one of the largest privately owned restaurant chains in the country He discusses the loyalty effect that has been created through a unique relationship with the Chick fil A operators Chick fil A s Corporate Purpose is To glorify God by being a faithful steward of all that is entrusted to us To have a positive influence on all who come in contact with Chick fil A It was interesting to read about the successful 1995 billboard advertising campaign that introduced the Eat Mor Chikin Cows, that are now so associated with the organization Below are some of the philosophies or principles that make Chick fil A such a successful and respected organization One of the most important principles Chick fil A lives by is that the family of the operators must come first Loyalty begins with trust Truett s policy has always been to select trustworthy people, and then trust them Success in any relationship or endeavor begins with trust It s amazing how much you can accomplish when you trust the people around you and they trust you The most important job an operator has is selecting their people When we hire, we always look for people who work well with others Work habits and history are important Most people feel that this isthan just a job They feel either a divine call or the satisfaction of a desire to make a difference in the world They feel a sense of significance A positive attitude is important Everyone from the operator to the newest hire must be willing to do any job in the restaurant prepare food, wash dishes, mop floors, clean restrooms Customers don t want surprises We give them what they expect when they come in consistent quality It is when we stop doing our best work that our enthusiasm for the job wanes We must motivate ourselves to do our very best and by our example lead others to do their very best To continue making a positive impact on the people around us, we must avoid complacency is all aspects of our lives Throughout the book, Truett shares many interesting stories He is passionate about his work with foster children and the WinShape Centre Sprinkled throughout the book are testimonies from several Chick fil A operators store owners about the principles of the organization affect the day to day operation of their restaurants

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